#61 - Bob Burg discusses the five laws successful people live by. These definitely are not the laws you would want to break. They are easy to put in place and are essential in achieving that desired growth in your career and life. Bob speaks on effectively communicating value not only on the services you give. Furthermore, he emphasized giving value on the people you encounter. So tune in and enjoy!
This episode covers:
· Bob Burg on making his book so relatable
· The five laws successful people live by
· Giving value without costing too much
· How to draw the line when giving value yields no return
· Finding a mentor and reciprocating the value received
About Bob Burg:
Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.
Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.
Although for years he was best known for his book Endless Referrals (http://www.amazon.com/dp/0071462074/?tag=burgcomm-20) , it’s his business parable, The Go-Giver (https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288/?tag=burgcomm-20) (coauthored with John David Mann) that captured the imagination of his readers.
Bob is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies.
The American Management Association named Bob one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.
He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption and Clinic (http://www.furryfriendsadoption.com/) in his town of Jupiter, Florida.
Connect with Bob Burg on:
Website: https://burg.com/
LinkedIn: https://www.linkedin.com/in/bobburg/
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