#047 - Archetypes are an easy way to take the burden off your brand marketing. Amy Zander speaks on how archetypes help brands stand out and be more consistent in the eyes of the market.
Amy explains how Zeedia Media uses archetypes to take brands from good to great, the most common misconceptions on branding, what Nike's archetype tells us about their marketing, and the quiz that'll help you find out your brand's archetype.
IN THIS EPISODE YOU WILL LEARN:
· Amy Zander on the love for marketing
· What branding is not
· Archetypes are universally understood; that's why they work everywhere
· How can you communicate your archetype as a brand?
· Should your market determine what archetype you need to be?
CHECK OUT AMY ZANDER:
Amy has over 20 years of experience as a writer, editor, blogger, and social media content creator and manager. She worked as the editor-in-chief of a Lansing area health magazine, and has written for several Michigan area publications including Capital Area Women's Lifestyle Magazine, Healthy & Fit, Capital Gains, Breaking Breads, City Pulse, and several communities and business newsletters.
In addition to writing and marketing, Amy has management and event planning experience and has owned and operated her own cafe and bakery.
Amy's work and life experiences have helped her to become very organized and able to write on a variety of topics with thorough research, sound technical and editorial content, and a perspective that is both thoughtful and often humorous.
FREE GIFT FROM GUEST:
http://questionnaire.brandarchetypes.com/
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