#024 - Phil Fraser talks about how to be not lonely at the top as an entrepreneur. From the experience of a failed accountant who landed in the advertising industry that he ever so loved, Phil has seen the tendency for most entrepreneurs to do the things they like and not the things they should be doing.
Today, he discusses the other side to the beauty of having your own business, why it's okay to discover your passion late, and a technique he uses to work his way around business problems.
IN THIS EPISODE YOU WILL LEARN:
· Phil Fraser – from being a failed accountant to advertising
· It's normal to not figure out your passion at the same time as everybody
· About the making of Phil's accidental business
· Phil's PITA Patter Technique
· Look from the outside in
CHECK OUT PHIL FRASER:
Phil Fraser successfully founded, ran, and subsequently sold a multi-award-winning online gaming affiliate business in a multi-million-pound sale to a PLC. You can have that business experience by your side to help and support you as a Business Owner to improve you and your business.
He spent 15 years in the advertising industry, first selling advertising space in magazines and then 7 years in a fantastic advertising agency. Phil pitched for angel investment for a new online business and failed. Off the back of the failed pitch, they pivoted to create a completely different start-up business.
From this zero-funded home start-up, they went through all of the growth phases and stresses & strains, blood, sweat, and tears of growing into a profitable business. Over 18 years, the business grew to become an industry authority, a market leader and won many industry awards. In 2018 they sold the business to a PLC, completing the journey.
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