Send us a text (https://www.buzzsprout.com/twilio/text_messages/1921362/open_sms)
Kay sits down with Carol Driver, a seasoned journalist and PR expert from the UK, who has a knack for helping brands and individuals make headlines. With over 25 years of experience as a journalist, Carol transitioned into PR, using her expertise to help entrepreneurs and brands get featured in top publications. In this episode, Carol shares her journey from working in local newspapers to becoming a trusted PR professional, collaborating with big names and helping clients achieve national visibility. Carol also opens up about balancing her career and motherhood while sharing some exciting celebrity encounters.
Join us as we explore Carol's insights on building a successful PR strategy, the importance of storytelling, and how her expertise has transformed her clients' businesses. She also shares personal anecdotes from her career, including her adventures at the Cannes Lion Festival and how she manages being a mom while running a successful PR business.
What to Expect in This Episode:
(00:00) - Introduction to Carol Driver, the PR Genius
(06:30) - Carol’s Journey from Journalism to PR
(12:50) - Crafting Stories and Working with Female Entrepreneurs
(20:00) - Balancing Business, Family, and the Power of Strategic Planning
(29:15) - The Impact of PR on Client Success Stories
(36:00) - Behind the Scenes: Celebrities and the PR World
(43:45) - How to Pitch Your Story and Become Media-Friendly
About Carol Driver
Carol Driver is a PR expert and seasoned journalist with over 25 years of experience in the industry. She has worked for top publications such as the Daily Mail, Mail Online, and others, managing major editorial projects and collaborating with celebrities like Kim Kardashian. In her PR role, Carol uses her journalistic instincts to craft compelling stories that help entrepreneurs and brands gain national media coverage, leading to significant business growth and visibility.
Connect with Carol Driver
• Facebook Group: https://www.facebook.com/groups/621678169632563
• Guest Freebie: Want to pitch editors with confidence? Download my free ultimate pitching checklist and you'll be making the headlines in no time: https://subscribepage.io/pitch-checklist
Connect with Kay Suthar!
• Business Website: https://makeyourmarkagency.com/
• Podcast Website: https://www.makeyourmarkpodcast.com/
• LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
• Instagram: https://www.instagram.com/kaysutharpodstrategist
• YouTube: https://www.youtube.com/channel/UCbSjRoDjqrGLx47FJXi7PjA?sub_confirmation=1
• Facebook Group Podcast PowerHouse: https://www.facebook.com/groups/482037820744114
Free Gifts from Kay Suthar:
• 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
• 5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com/
For more information, visit the podcast website: https://www.makeyourmarkpodcast.com/
Or email Kay directly at: kay@makeyourmarkagency.com
