Welcome to Episode 119 of the Make Your Mark Podcast! In this insightful episode, Kay engages in a captivating conversation with entrepreneur Matt Bell, whose expertise lies in B2B marketing and content marketing. Matt recounts his fascinating journey, beginning as an engineer, venturing into corporate venture capital, and ultimately embarking on his entrepreneurial path. The discussion underscores the importance of understanding that success is a gradual process, dispelling the myth of overnight triumph. Matt's transition to entrepreneurship was fueled by the desire for freedom, leading him to specialize in assisting B2B companies in refining their messaging and content marketing strategies, shedding light on the fact that even within the B2B realm, it's the individuals who matter most.
Here's a breakdown of what to expect in this episode:
• The Challenges of B2B Marketing and Focus Areas
• CEOs' Role in Guiding Content Marketing Strategies
• Understanding Diverse Buyer Personas in B2B
• Effective Leadership and Communication in B2B Companies
• Lessons from Managing a Manufacturing Organization and Sales Team
• And so much more!
About Matt Bell:
Matt Bell is a versatile professional known for his expertise in B2B content marketing. He serves as a coach, author, speaker, voice actor, and angel investor. Co-founder of MessageUp and Strategic Piece, Matt specializes in helping B2B companies enhance their messaging and content strategies to thrive in an increasingly digital-first world. Additionally, he holds the role of Vice President at the Imperial College Foundation, where he facilitates tax-efficient giving to support groundbreaking research and education at Imperial College. With a passion for creating and building, Matt's dynamic career journey spans various continents, industries, and roles, from field operations to corporate leadership, venture capital, strategy consulting, marketing, and angel investing. Matt's extensive global experience and dedication to growth make him a valuable resource for businesses and organizations seeking to excel in the digital landscape.
Check Matt Bell on…
Website: https://www.messageup.com/about-us
LinkedIn: https://www.linkedin.com/in/mattbell
Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Go ahead and check out my podcast agency: https://makeyourmarkagency.com/
For more info, please feel free to email me at kay@makeyourmarkagency.com
