Welcome to episode 89 of the Make Your Mark Podcast! In this episode, join Kay Suthar as she sits down with Patti, a book marketing expert who shares her journey of leaving the corporate world to become a marketing consultant. Patti emphasizes the importance of marketing a book well before its launch date as it helps clients create strategies, timelines, and marketing plans to sell their books. She also challenges the guest to name as many brands as possible in 30 seconds for a chance to win a gift at the end of the season. Tune in to learn more about book marketing, building trust and relationships, and the power of podcasting as a marketing tool. Remember to visit Patti's website for a free 12-page book launch marketing checklist to help you get started!
Here's a breakdown of what to expect in this episode:
Marketing a book starts well before the launch date
Offering an advanced digital copy of a book to readers who pre-order can increase visibility.
Maintaining regular communication with advanced readers can increase exposure.
Trust and building relationships are important in selling a product.
Podcasting is a valuable marketing tool with SEO benefits and content repurposing potential.
And so much more!
About Patti Zorr :
Patti Zorr is a marketing strategist with over 20 years of corporate experience in communications, marketing, and branding. She works with non-fiction authors, coaches, and course creators to develop and execute marketing initiatives to help them achieve their goals. She specializes in marketing and launch strategies, offers creation and funnel design, course creation, sales funnel design, and book launches. Patti values collaboration and aims to support business owners and authors with their marketing and sales strategies.
Check Patti Zorr on…
Website: https://pattizorr.com/
LinkedIn: https://www.linkedin.com/in/pattizorr/
Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Go ahead and check out my podcast agency: https://makeyourmarkagency.com/
For more info, please feel free to email me at kay@makeyourmarkagency.com
