MYM 81: | Reach Your Ideal Audience with Copywriting and Marketing

Welcome to Make Your Mark Podcast episode 81! Join Kay Suthar and Mickey Anderson, an experienced campaign strategist and copywriter, as they discuss the importance of understanding the customer journey, focusing on one or two tactics at a time, and utilizing the ICE Method to prioritize marketing opportunities. Mickey emphasizes the need to understand copywriting and email marketing, as well as staying up to date with technology and trends, to reach and convert customers effectively. She will also provide actionable advice and tips to help you leverage the power of marketing to achieve your goals. So, tune in and learn how to make your mark in the modern marketing world!

Here's a breakdown of what to expect in this episode:

• Choose the most important thing on your to-do list instead of the most convenient one.

• The most common mistakes business owners make when trying to build a marketing strategy.

• How to build relationships in writing and text

• The fear-based mindset shift needs to happen.

• And so much more!

About Mickey Anderson:

Mickey Anderson is a campaign strategist and conversion copywriter who helps businesses grow and scale. She has over ten years of experience in this field. Mickey is a Marketing Rainmaker. She created marketing strategies and wrote campaigns earning multiple 6 & 7 figures in profits. She is the one the big agencies call when their marketing isn't working.

Check Mickey Anderson on...

YouTube: https://www.youtube.com/channel/UCO4_3BKltqa2buDTkfyvJMw

Instagram: https://www.instagram.com/heymickeyan

LinkedIn: https://www.linkedin.com/in/heymickey

Podcast: http://hustlelessprofitmorepodcast.com/

Website: https://www.heymickeyanderson.com/

Visit her website to access the free content planning playbook to create less content and convert more prospects!

Connect with Kay Suthar!

Website: https://makeyourmarkagency.com/

Linkedin: https://www.linkedin.com/in/kay-suthar-make-your-mark/

Go ahead and check out my podcast agency: https://makeyourmarkagency.com/

For more info, please feel free to email me at kay@makeyourmarkagency.com