MYM 76: | How to Unlock your Creative Genius to Stand Out among Other Businesses

Welcome to Make Your Mark Podcast episode 76! Join Kay Suthar and Robin Landa as they talk about brainstorming new ideas by unlocking your strategic creativity in your business. In targeting the need of the audience and how a product will benefit them, Robin shares the significance of thinking outside the box for you to get a mark and brand yourself differently from competitors in the market. 

Here's a breakdown of what to expect in this episode:

•       The gap in the market that needs to be filled

•       The three G’s: goal, gap, and gain

•       Using social media to find your pain points

•       When there is no competition, you’re not in competition.

•       The book covers how to generate worthwhile ideas.

•       And so much more!

About  Robin Landa:

Called "one of the great teachers of our time" by the Carnegie Foundation, she holds the title of Distinguished Professor in the Michael Graves College at Kean University. She taught university students and trained industry professionals to generate worthwhile ideas. So it's no surprise people consider her a creativity guru. But she's more than that—she uses her creative powers for good.

She champions her university students, advocate for industry diversity, equity, and inclusion, and provide university scholarships. She earned recognition for her design, writing, teaching, art, and research, including awards from the National Society of Arts and Letters, ADCNJ, GDUSA, the National League of Pen Women, Teacher of the Year, NJ Author's Award, Kean Presidential Excellence awards for research, Human Rights Educator award, among others. 

For six years, she was a co-chair of Design Incubation, a design research organization, and she juried in design and advertising competitions. She's writing The New Art of Ideas (Berrett-Koehler) and co-authoring a book with Greg Braun titled Shareworthy: Storytelling for Advertising (Columbia University Press).

Check  Robin Landa:

Website: https://www.robinlanda.com/

Mail: rlanda@kean.edu 

Twitter: https://twitter.com/rlanda

LinkedIn: https://www.linkedin.com/in/robinlanda/

Connect with Kay Suthar!

Website: https://makeyourmarkagency.com/

Linkedin: https://www.linkedin.com/in/kay-suthar-make-your-mark/

Go ahead and check out our podcast: https://www.makeyourmarkpodcast.com/

For more info, please feel free to email me at kay@makeyourmarkagency.com