MYM 194 | Stop Wasting Ad Spend! Common Mistakes & How to Fix Them
In this episode of the Make Your Mark Podcast, Kay Suthar chats with Aggie Meroni, a social media advertising expert and founder of May Bee Digital. Aggie shares her journey from corporate finance to becoming an international digital marketing strategist. She reveals how she helps businesses amplify their success using powerful Meta (Facebook and Instagram) ads, and offers golden nuggets on avoiding common pitfalls, maximizing ad spend, and creating compelling campaigns.
What to Expect in This Episode:
00:00 — Meet Aggie Meroni: From Corporate Sales to Digital Marketing Maven
05:10 — Understanding Meta Ads: Why Facebook and Instagram Ads Still Work
13:20 — The Truth About Algorithms and Ad Targeting Post-2021 Changes
17:40 — Demand Creation vs. Demand Capture: The Role of Social Media in Consumer Behavior
26:15 — Overcoming Common Mistakes in Digital Advertising
30:40 — The Secret to Effective Ad Copy and Creatives
35:10 — When and How to Scale Your Ad Budget for Maximum ROI
44:20 — Final Thoughts: Why Fresh Perspectives Matter in Advertising
About Aggie Meroni:
Aggie Meroni is the founder of MayBee Digital, a boutique agency specializing in social media advertising for platforms like Facebook, Instagram, TikTok, and Pinterest. With a background in corporate sales and relationship management, Aggie leverages her expertise to help businesses grow by identifying their
unique strengths and crafting tailored ad campaigns. Her results-driven approach has positioned her as a go-to strategist for businesses ready to scale.
Connect with Aggie Meroni:
LinkedIn: Aggie Meroni
Instagram: MayBee Digital
Free Resource: Meta Ads Starter Kit
Key Takeaways:
1. Meta Ads Are Still Effective: Despite algorithm changes, Meta ads remain powerful, thanks to advanced targeting based on user behavior.
2. Demand Creation vs. Demand Capture: Social media ads excel at creating demand for products users didn’t know they needed.
3. The Importance of Creative Design: Eye-catching, authentic ads stop the scroll and compel action.
4. Long-Term Strategy Matters: Effective advertising takes time and ongoing testing of creatives and copy.
5. Fresh Perspectives Boost Results: Having external experts analyze your brand can uncover untapped potential and new ad opportunities.
Connect with your Host, Kay Suthar
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: kay@makeyourmarkagency.com
FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com
Free Resources:
Download Aggie Meroni’s Meta Ads Starter Kit to get started on your advertising journey and unlock the secrets to successful ad campaigns. Connect with Aggie on LinkedIn or Instagram to learn more about her services and expertise.
