MYM 189 | Overcoming Fear & Taking Action: Lessons from Erin Dimond

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In this episode, Kay Suthar interviews Erin Dimond, CEO and founder of Impact Fitness Coaching Academy (IFCA). Erin shares her transformative journey from an unfulfilling corporate job to building a seven-figure fitness coaching business. Her mission is to empower fitness professionals to turn their passion into profit. Erin offers invaluable insights into the evolving fitness industry, debunks common
misconceptions, and explains how to embrace AI and marketing strategies to scale a fitness business successfully.

What to expect in this episode:
(00:00) — Introducing Erin Dimond: From Corporate Cubicle to 7-Figure Fitness Business
(06:45) — Turning Passion into Profit: Erin’s Journey to Entrepreneurship
(12:50) — Overcoming Skepticism: How Erin Pioneered Online Fitness Coaching
(19:30) — Crating a Standout Offer: Why Language Matters in Fitness Coaching
(25:40) — Adapting to 2024: From Posting and Praying to Strategic AI Integration
(31:55) — The Power of AI: Tools to Revolutionize Fitness Businesses
(38:20) — Common Pitfalls in the Fitness Industry: Why Beliefs and Stories Hold Entrepreneurs Back
(45:10) — The IFCA Method: A Hybrid Model for Personal and Business Growth
(53:05) — Community is Key: The Role of Proof and Collaboration in Success
(1:01:20) — Final Takeaway: Feel the Fear, Take the Action

About Erin Dimond:
Erin Dimond is the CEO and founder of Impact Fitness Coaching Academy, a program designed to help
fitness professionals scale their businesses online. With over 11 years of experience in the industry, Erin
has guided thousands of trainers, registered dietitians, and health coaches to create sustainable, thriving
businesses. Erin is also the host of The Fit Biz Podcast, where she shares free business training a
mindset tools for fitness entrepreneurs.

Connect with Erin Dimond:
Instagram: @ErinDimondFitness
Impact Fitness Coaching Academy Instagram: @ImpactFitnessCoachingAcademy
Podcast: The Fit Biz Podcast
Website: Impact Fitness Coaching Academy

Connect with your Host, Kay Suthar
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:

• 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
• 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

FREE Resource from Erin Dimond:
For fitness professionals looking to scale their business, tune into The Fit Biz Podcast or explore Erin’s
free resources on Instagram and her website.

Key Takeaway:
Don’t let fear hold you back. Your beliefs shape your actions, but action is what transforms your
business. Solve meaningful problems for your clients, embrace technology like AI, and lean into proven
systems to build a sustainable and impactful business.