MYM 188 | From Connections to Conversions: Leveraging PR for Business Growth

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In this episode, Kay Suthar sits down with Jill Lublin, an international speaker, PR strategist, and bestselling author of four books, including Get Noticed... Get Referrals. Jill shares her journey from law school to becoming a PR powerhouse, her expertise in building connections through networking, and the importance of kindness in business. She reveals actionable strategies to boost your PR efforts, utilize social calendars for timely exposure, and leverage networking for growth. Jill also discusses her Kindness Circles initiative and PR Bootcamps, offering practical advice to entrepreneurs, speakers, and coaches on amplifying their message and authority.

What to expect in this episode:
(00:00) — From Law School to PR Powerhouse
(06:15) — The Birth of Guerrilla Publicity
(12:48) — Common PR Piƞalls to Avoid
(19:32) — The Right Time to Start PR (It’s Now!)
(26:47) — Social Calendars as a PR Goldmine
(33:58) — Networking: The 3x3 Rule for Building Strong Connections
(41:05) — Energy, Presentation, and Networking Best Practices
(48:12) — Kindness Circles: A Community for Support and Growth
(55:37) — The Power of Referrals in Business Success
(1:03:20) — Inside Jill’s PR Bootcamp: What to Expect and How to Prepare
(1:10:10) — Final Takeaway: Your Message Matters—Start Now

About Jill Lublin:
Jill Lublin is an international speaker, PR strategist, and bestselling author of four influential books, including Get Noticed... Get Referrals. With decades of experience in public relations and marketing, Jill specializes in helping entrepreneurs, coaches, authors, and small business owners grow their authority
and brand visibility. She is also the founder of Kindness Circles, a global community that blends networking with compassion. Jill’s mission is to simplify PR strategies and make them accessible for businesses of all sizes.

Connect with Jill Lublin:
Website: https://jilllublin.com
Kindness Circles: https://jilllublin.com/kindness-circles
Free PR Gift & Masterclass: https://publicitycrashcourse.com/freegift

FREE Gifts from Jill Lublin:
Get Jill’s Publicity Action Guide and attend her Free Publicity Masterclass here:
https://publicitycrashcourse.com/freegift

Connect with your Host, Kay Suthar
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:

• 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
• 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

Key Takeaway:
Your message matters, and PR is an essential tool for building trust, authority, and visibility. Start where you are, utilize social calendars, and embrace networking and kindness to grow your brand and impact.