MYM 178 | PR For Entrepreneurs: How to Get Noticed by Journalists

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In this episode, Kay Suthar welcomes PR expert Jenna Farmer, who shares her journey from teaching in China to becoming a sought-after PR consultant for business owners. Jenna's story highlights how a personal health diagnosis led her to blog writing, which ultimately pivoted her into PR. 

She provides actionable advice on pitching to journalists, understanding the PR process, and building visibility for your brand. Jenna also addresses the challenges of balancing PR work with her personal life and managing her chronic illness, offering listeners a wealth of insights into resilience, resourcefulness, and persistence.

What to Expect in This Episode:

(00:00) – Introduction to Jenna Farmer and her PR expertise.
(06:30) – Jenna’s journey: From teaching in China to PR through blogging.
(12:50) – Balancing life with a chronic illness and career pivots.
(20:15) – The role of persistence in PR success.
(27:10) – Common PR mistakes and how to avoid them.
(32:45) – Effective pitching: Tips to get noticed by journalists.
(39:20) – Finding opportunities: Building momentum through small wins.
(45:00) – Free PR resources and connecting with Jenna.

About Jenna Farmer

Jenna Farmer is a PR consultant and former journalist with a unique background that blends teaching, blogging, and media expertise. After being diagnosed with Crohn’s disease while teaching in China, Jenna began blogging about her experiences, which garnered significant media attention. 

This unexpected visibility led her to a full-time career in PR, where she now helps business owners build their brand presence in major publications. Jenna is also the host of the “PR in Your Pocket” podcast and runs a membership program to empower small business owners with DIY PR strategies.

Connect with Jenna Farmer

• Website: https://prinyourpocket.com/
• Instagram: https://www.instagram.com/jennafarmerpr
• Facebook Group: https://www.facebook.com/groups/mediagroupjennafarmer
• Podcast: https://open.spotify.com/show/prinyourpocket
  
  

Connect with Kay Suthar

• Website: https://makeyourmarkagency.com/
• Podcast: https://www.makeyourmarkpodcast.com/
• LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
• Facebook Group: https://www.facebook.com/groups/482037820744114
• Email: kay@makeyourmarkagency.com
  
  

FREE Gifts from Kay Suthar, the Host:

• 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
• 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com/

This episode offers a wealth of knowledge for anyone interested in PR or looking to grow their business visibility. Tune in to learn actionable strategies and be inspired by Jenna’s incredible journey!