MYM 143 | Cracking the Code: ROI, Data, and Digital Marketing with Martin Pietrzak

Imagine using AI to personalize your marketing messages so precisely, it feels like mind-reading! The future may be closer than you think.

In this episode, marketing expert Martin Pietrzak delves into the intricacies of measuring ROI and navigating data fragmentation in contemporary marketing. He discusses the importance of aligning sales and marketing teams for optimal outcomes and leveraging technology to drive innovation in digital marketing. Martin and Kay also explore the era of marketing with AI, examining its implications for employment, personalization strategies, and the utilization of automation.

This episode is packed with actionable insights and is a must-listen for marketing professionals and entrepreneurs looking to dominate the ever-changing marketing landscape and discover the secrets of marketing success in the digital age.


What to expect in this episode:
(00:00) - Introduction.
(01:10) - From corporate to tech startup and marketing.
(10:20) - Discontinuing his previous startup.
(12:48) - The curiosity to do something new.
(14:54) - Internal motivation of an entrepreneur.
(16:35) - Measuring ROI in marketing.
(20:45) - McKenzie’s study on the impact of AI.
(30:10) - How to connect with Martin.


About Martin Pietrzak
Martin Pietrzak is a seasoned entrepreneurial marketing executive and the CEO of Pinch Marketing, a partner for B2B digital marketing and lead generation. He has 20 years of experience in all facets of marketing, specializing in tech, SaaS, and startup fields with hands-on planning and implementing of digital and conventional marketing strategies that exceed revenue targets in corporate and start-up environments.

Connect with Martin Pietrzak
LinkedIn: https://www.linkedin.com/in/martinpietrzak/
Website: https://www.pinch.marketing/

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Linkedin: https://www.linkedin.com/in/kay-suthar-make-your-mark/

Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
For more info, please feel free to email me at kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar the Host:

- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com/