MYM 138 | The Psychology of Purchase: How Understanding Consumers Drives Sales

Understanding consumer psychology will help businesses and business owners craft their First Time Offer and shift from a mindset of selling to serving.

In this episode, our special guest Craig Andrews, founder of the marketing agency Allies For Me, highlights the significance of trust and empathy in business relationships and introduces the concept of first-time offers to solve customer problems emphasizing the importance of creative fulfillment and understanding consumer psychology.

Craig shares his journey from engineering to marketing and talks about the concept of system one thinking in marketing strategies and turning strangers into high-paying customers using a proven method resembling the stages of courtship.

What to expect in this episode:
(00:00) - Introduction.
(02:55) - Craig's journey from the Marines to design engineering and marketing.
(11:05) - Discovering the psychology of marketing.
(13:49) - Tapping the right part of the brain for decision-making.
(17:28) - Craig recounts having COVID-19 and being in a coma.
(29:05) - Crafting the First Time Offer.
(31:29) - Choosing between free or paid product.
(33:16) - Shift of mindset from selling to serving.
(37:47) - How to connect with Craig

About Craig Andrews
Craig Andrews is Principal Ally and visionary behind the success of allies4me where he helps high-ticket B2B service businesses close more deals faster at higher prices using FTO or first-time offers. He is a podcast host and a multi-best-selling author. Over the last 25 years, his experience has spanned search engine optimization, internet marketing software, biomedical, and semiconductors.

Connect with Craig Andrews
Website: https://allies4me.com/
LinkedIn: https://www.linkedin.com/in/craig-andrews/

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Linkedin: https://www.linkedin.com/in/kay-suthar-make-your-mark/

Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
For more info, please feel free to email me at kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar the Host:

- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com/