Nkiru Asika

Founder of Women Building Authority

I've spent 25+ years in content, media and marketing - as an award-winning personal finance journalist, TV producer (from reality shows to historical documentaries), strategic communications advisor, Founder of a social enterprise that trained more than 1700 entrepreneurs, and most recently, as a conversion copywriter and marketing strategist who has worked with clients around the world. I understand the inner and outer struggles women experience in business each and every day. I know what's it like to hide behind your work and not want to put yourself out there. But in an increasingly crowded market, you can’t compete on price or even on competence. You need to position yourself strategically and deliberately as a leader in your space. You need to build your brand authority.